Blackberry intends on maintaining a niche high end market a la Apple

Blackberry intends on maintaining a niche high end market a la Apple

I am not sure about the strategy, but I can see the direction BlackBerry is going with this. I am confident that the CEO and his team are more than capable at executing this vision. 

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“Carrier and consumers are tired of having only two choices right now, and that’s Samsung and Apple. Duopolies are very dangerous.”

BlackBerry CEO Thorsten Heins